Portfolio/IDENTITY

CLIENT: County Louth Society of New York

The Wee County is not intimidated by bigger entities, so it decides to take a disproportionately large Louth-shaped bite from its host. In doing so it answers the society's brief to include a map in a new identity commissioned for their 2006 centenary. The visual solution arose from a strapline which says that Louth people are confident and proud New Yorkers.

• Co. Louth Society of New York
• Offaly Co. Council/Eco Region
• Enigma
• Hamill Group
• Abbeyleix Manor Hotel