Portfolio/IDENTITY

CLIENT: Offaly County Council.*

BRIEF: Naming and identity design for Offaly, which was chosen as one of five "Eco-Regions" from Europe.

SOLUTION: The name "Nature's Palette" embues the textures, colours, light and life of Offaly, a large percentage of which is bog. The hand-drawn solution reflects the energetic urban and human activity co-existing with nature, especially in the area of the arts. The "O" is the shape of an artist's palette. The theme is extended to booklet and CD Rom, for distribution in the other Eco-Regions in Finland, Austria, Czech Republic and Latvia.

* This identity was designed when I was with Graphic Index Ltd. My role was naming and logo design and collaboration on the brochure.

• Co. Louth Society of New York
• Offaly Co. Council/Eco Region
• Enigma
• Hamill Group
• Abbeyleix Manor Hotel